New WordPress sites and redesigns
Build approved page types, navigation, forms and responsive behavior with a content model the client can manage.
AGENCY DELIVERY · WEB DEVELOPMENT
White label WordPress development for agencies.
Bring PageTraffic into the build while your agency owns the client relationship. We turn approved designs and scoped requirements into editable WordPress sites, then document and test the work before your team presents it.
Your agency owns the client relationship. We work to an agreed scope, review process and delivery schedule.
YOUR AGENCYClient relationship & strategy
PAGETRAFFIC DELIVERYFigma · themes · blocks · QABuilt against an agreed design and content model
UNDER YOUR BRANDEditable site + handoff notes
THE AGENCY PROBLEM
A finished-looking page is not always a finished site.
Agencies are often handed a beautiful Figma file, a rushed page-builder build or an AI-generated prototype. The hard part is making it editable, responsive, stable and ready for the client’s next content change.
We look at the design system, page types, forms, integrations, hosting and editorial workflow before choosing an implementation. Some projects suit Gutenberg or structured fields. Others need a theme, a builder or custom functionality. The decision follows the client’s needs and the agency’s support model, not a default plugin stack.
✓ Your brand on the delivery✓ Editable components✓ Staging, QA and handoff
THE WORK YOU CAN SELL
WordPress work from build to care.
A project can be a new site, a rebuild, one difficult feature or ongoing development capacity. We scope the work by templates, integrations and acceptance checks.
Custom themes and components
Create reusable templates, blocks or fields where the design needs more control than a stock theme offers.
Figma design implementation
Translate approved layouts, tokens, responsive rules and component states into native WordPress patterns.
Integrations and functionality
Scope CRM, booking, membership, API or WooCommerce requirements before development; document what is custom and what relies on a plugin.
Migration and rebuilds
Inventory existing content, URLs, redirects and functionality before moving into a new WordPress structure.
Performance and technical foundations
Review assets, caching, semantic markup, crawlable content and mobile behavior without claiming a speed score before testing.
QA, launch and editor training
Test key templates and workflows on staging, resolve defects, document the editing model and support the approved release.
AGENCY DESIGN HANDOFF
From Figma to a site the client can edit.
Your design file should guide the build, not be flattened into one pasted HTML block. We agree on reusable page sections, fields and breakpoint behavior before production.
Design audit
Review components, type, spacing, states, assets and missing mobile decisions with the agency designer.
Native WordPress structure
Map content to Gutenberg patterns, ACF fields, a builder or custom templates according to the project.
Acceptance review
Compare staging against approved designs and test editor changes, forms, navigation and responsive layouts.
PAID PILOT · AI-BUILT SITE TO WORDPRESS
Keep the useful prototype. Rebuild what needs to last.
An AI-generated page can be a strong starting point for a website project. We first audit its code, content and interactions; then quote a WordPress build for the parts that belong in the CMS.
Inventory the behavior
Identify pages, forms, state, authentication, data, integrations and any app functionality. A working app is not assumed to be a simple website.
Choose what converts
Rebuild suitable marketing pages as editable WordPress templates; retain or separately scope functionality that should stay in the original stack.
Pilot and verify
Start with a defined template or page set, test editing and behavior, and only then scope a broader conversion. No forced rewrite of app functionality.
OPTIONAL AFTER-LAUNCH CARE
A care attachment with clear boundaries.
The agency can add recurring WordPress care after the build. We define the sites, access, response route and what counts as a change request before any maintenance starts.
Routine updates and backups
Schedule agreed core and plugin updates, backups and restore checks with a staging route where appropriate.
QA and issue handling
Check important pages and forms after changes; log defects and separate maintenance from new feature work.
Agency handoff
Send a concise maintenance record and escalation notes under your brand. Direct buyers can use PageTraffic’s existing maintenance service.
HOW YOUR TEAM STAYS IN CONTROL
From agency brief to tested WordPress site.
The build stays reviewable at each handoff, with design decisions and editor behavior documented before launch.
- 01
Scope and access
Review Figma, existing site, content, hosting, plugins, integrations and the client’s editing needs.
- 02
Architecture and estimate
Agree the template list, field model, reusable components, acceptance criteria and the work that is outside the build.
- 03
Build on staging
Develop templates and functionality in a review environment, with regular agency checkpoints.
- 04
QA and launch
Test key devices, forms, content editing and migration redirects, then coordinate the approved release.
- 05
Handover or care
Provide editing notes, open-item list and the optional maintenance scope.
AI SEARCH & HUMAN REVIEW
AI can accelerate a draft; developers own the result.
We can use AI assistance for repetitive mapping or early prototypes, but the delivered WordPress site still needs human decisions about component structure, content accuracy, accessibility, security and maintainability.
A practical conversion route
Figma and AI-generated inputs are assessed before we choose themes, blocks, fields or a hybrid architecture.
Search and answer readiness
Clear headings, crawlable pages, structured business facts and useful content give search engines and AI systems a better source to understand.
Human QA
Editors test real content changes; developers verify forms, mobile behavior, performance and integrations before handoff.
We do not promise an AI-built app can be moved into WordPress unchanged. Features requiring application logic are retained or quoted as separate development.
SCOPE & AGENCY PRICING
Quote the build, then define care.
Development is scoped by templates, functionality, migration risk, integrations and QA. We show the agency a project estimate and optional care attachment; these are not SEO campaign packages.
Defined project
A quoted WordPress build with agreed templates, functionality, milestones and acceptance criteria.
Conversion pilot
A paid, bounded Figma or AI-built prototype conversion before any broader rollout.
Ongoing care
A separate monthly scope for updates, backups, QA and issue handling after launch.
A CLIENT-READY HANDOFF
A site the agency can support after delivery.
A polished homepage is not enough. Your team needs access, editing rules, component notes, a record of integrations and a clear list of what the client can safely change.
- ✓A written scope and account-specific priorities
- ✓An agreed approval and communication path
- ✓Client-ready deliverables under your agency brand
- ✓A record of completed work, open issues and next steps
- ✓Editor instructions and reusable component inventory
- ✓QA record, launch checklist and care boundaries
QUESTIONS BEFORE WE START
White Label WordPress Development FAQs
Clear answers for agencies scoping a new client or an existing account.
Can PageTraffic build from our Figma file?+
Yes. We review the approved file, responsive states, assets and content model before estimating. The build should translate components into editable WordPress structures rather than paste the whole design into static HTML.
Can you convert a site built with an AI tool into WordPress?+
We can run a paid pilot after inspecting the source and its behavior. Marketing pages are often good candidates; app features such as accounts, databases or complex workflows may need to stay in their original stack or become a separate development project.
Which WordPress editor will the client use?+
That is chosen with the agency. Gutenberg, structured fields, a page builder or a custom theme may be appropriate depending on design complexity, content volume and who will maintain the site.
Do you offer WordPress care after launch?+
Yes, as a separately agreed attachment covering the sites, updates, backups, QA and support route. New features and large redesigns are scoped separately.
Will you appear in the client-facing work?+
The default white-label arrangement keeps your agency in charge of client communication and presentation. Branding, access and any exceptions are agreed at the start.
LET'S REVIEW A REAL ACCOUNT
Show us the design or prototype.
Send the Figma file, current site or AI-built example along with the required editing and integration needs. We will identify the safest first scope and where a pilot makes sense.
Talk to PageTraffic ↗
Bring the client site, your current scope and any delivery constraints. We’ll identify what needs review before quoting.