Google Business Profile optimization
Review categories, services, photos, posts, profile completeness and landing-page links. We flag ownership, verification or policy issues for your agency to resolve with the client.
AGENCY DELIVERY · LOCAL SEARCH
Offer local search work under your own brand without leaving Google Business Profiles, citations and location pages to a patchwork of vendors. PageTraffic helps your team scope, deliver and explain the monthly work for each client.
Your agency owns the client relationship. We work to an agreed scope, review process and delivery schedule.
THE AGENCY PROBLEM
A client may ask why the map pack changed, why one branch receives calls while another does not, or whether a service-area page is worth building. Your agency needs someone who can connect the profile, website and local business data in one plan.
We start with the client’s actual footprint: where it serves customers, which locations are eligible for profiles, what the website already explains, and whether business details agree across important listings. That makes it easier to set expectations and report meaningful work rather than send an unexplained rank chart.
THE WORK YOU CAN SELL
The selected package defines monthly allowances. We use the audit to prioritize the parts that matter for each location, then make the completed work clear to your team.
Review categories, services, photos, posts, profile completeness and landing-page links. We flag ownership, verification or policy issues for your agency to resolve with the client.
Check business name, address, phone and key listing details. Correct agreed inconsistencies and prioritize relevant directories rather than reporting a raw submission count.
Improve service and location pages with specific offerings, areas served, useful proof, clear headings and internal links. Avoid nearly identical city pages that add little value.
Review crawl access, mobile usability, relevant LocalBusiness markup and the relationship between profile URLs and on-site pages.
Identify how reviews are requested and answered, and suggest policy-safe improvements. Your client remains responsible for customer communication and genuine reviews.
Plan helpful local content and relevant references that support the service area, instead of broad links with no local context.
Connect profile activity, local organic visibility, calls, form enquiries and completed tasks when the client grants the data access.
ONE CLIENT, SEVERAL MARKETS
Multi-location SEO should not become one generic checklist. Each branch can have different competitors, services, staff, reviews and landing pages.
Match each eligible profile to the right location page and record missing or duplicate entities.
Keep core business information aligned while giving each page useful details that are actually true for that branch.
Give the agency an overall view and location-level notes, so the account team can explain both the pattern and the exception.
REPORTING YOUR TEAM CAN USE
A local ranking screenshot alone does not explain what changed. We pair the performance view with work completed, access constraints and the next agreed action.
Profile, citation, website and content updates completed in the period.
Relevant local searches, profile interactions, organic landing pages and leads where tracking is available.
Which location or issue deserves attention next and what your team needs from the client.
HOW YOUR TEAM STAYS IN CONTROL
The agency approves the scope and retains client contact. We make research, production and reporting reviewable.
Share the client website, market, current work and what your agency has promised. We check the starting point before recommending a scope.
Confirm deliverables, access, approval points, agency branding and which team owns client communication. Written scope keeps the account clear.
We deliver research and implementation in the agreed cadence. Your account team sees the work before it becomes a client-facing update.
A branded summary connects completed work with observed changes, open issues and the next actions. Your agency leads the client conversation.
AI SEARCH & HUMAN REVIEW
AI answers may describe a business using its site and third-party sources. For eligible accounts, we check whether the service area, specialties and business identity are represented clearly and consistently.
Align the website, profile and important citations so the business is not described differently in every source.
Improve pages that explain services, areas, qualifications and practical buyer questions.
Where included, review a defined set of local prompts and note mentions or citations alongside traditional local performance.
AI answers vary by prompt, model and time. We report observed samples and completed work; we do not promise a mention or a map-pack position.
SCOPE & AGENCY PRICING
Compare the Local SEO plans and their deliverables. We then quote the agency rate around client count, location count, competition and expected monthly recurring work. A multi-location account needs a location-specific scope.
LOCAL SEO PACKAGES
Choose the level of support your business needs. Compare the monthly work, then request a proposal for your location and market.
One location per plan. Need more? Talk to us about your locations.
Build your local presence with regular profile and content work.
Support a busier local campaign with more content and publishing.
Increase monthly content, outreach and monitoring for a competitive market.
| Included features | Local Essentials | Local Growth | Local Authority |
|---|---|---|---|
| PLAN COVERAGE | |||
| Locations / GBP profiles One eligible location per plan. Ask us about additional locations. | 1 | 1 | 1 |
| STRATEGY & WEBSITE | |||
| Priority local keywords | 10 | 20 | 30 |
| Primary / secondary keyword split | 5 + 5 | 10+10 | 15+15 |
| Geo-grid keywords Scan radius agreed for your location. | 10 | 20 | 30 |
| Local SEO audit and strategy | Included | Included | Included |
| Geo-grid setup | Included | Included | Included |
| Initial on-page optimization: pages Setup work on existing pages. Monthly content refreshes are a separate allowance. | 5 | 10 | 15 |
| Schema markup | Included | Included | Included |
| HTML cleanup and technical fixes | Included | Included | Included |
| Internal link optimization | Included | Included | Included |
| GOOGLE BUSINESS PROFILE | |||
| Profile and category optimization | Included | Included | Included |
| GBP posts / month | 4 | 8 | 12 |
| Services, hours and photo updates | Monthly review | Monthly review | Monthly review |
| Review response support | Templates | Up to 10 drafts/month | Up to 20 drafts/month |
| CONTENT, CITATIONS & AUTHORITY | |||
| Blog posts / month | 1 | 2 | 3 |
| Guest Posts with Map Embeds / month | 1 | 3 | 4 |
| Premium Local Press Release / month | 1 | 2 | 3 |
| Local Citations / month | Included | Included | Included |
| Hyper Local Citations / month | Included | Included | Included |
| Business data aggregators Network coverage and any third-party fees confirmed in your proposal. | Included | Included | Included |
| Contextual links to GBP CID / month | 5 | 10 | 15 |
| Geo-network local links / month | 5 | 10 | 15 |
| AI/AEO/GEO Optimization | |||
| AI Prompt Optimization & Tracking | 5 | 10 | 15 |
| AEO audit -In-Depth Site Analysis | Included | Included | Included |
| Transactional Keyword Research for AI Search | Included | Included | Included |
| Keyword Mapping & Topic Clustering for AI Search | Included | Included | Included |
| Website Content for Search, GEO & AI Overviews | 1 / month | 2 / month | 3 / month |
| Entity-Focused Rich Snippets for AI | Up to 4 Pages | Up to 6 Pages | Up to 10 Pages |
| Q&As Tailored to Rank in AI Overviews | 1 / month | 1 / month | 2 / month |
| Content Refresh for Outdated Pages | 1 / month | 2 / month | 3 / month |
| Listicle Writing & Publishing | 1 / month | 1 / month | 2 / month |
| Editorial Guest Blog Catered for AI Search | 1 / month | 2 / month | 3 / month |
| Increase Brand Mentions in AI | Included | Included | Included |
| EEAT Audit (Expertise, Experience, Authoritativeness, Trustworthiness) | Initial audit | Initial + quarterly review | Initial + quarterly review |
| Voice Search Optimization for Conversational AI | Included | Included | Included |
| GOOGLE ADS / PPC OPTIONS | |||
| Ongoing Google Search Ads management | Optional add-on | Optional add-on | Available by agreement |
| Google Search Ads scope | With add-on | With add-on | Up to 1 account / 2 Search campaigns |
| Media spend | Paid by client | Paid by client | Paid by client |
| Conversion and landing-page setup New page builds, call software and CRM integrations scoped separately. | With PPC add-on | With PPC add-on | Tracking + 1 existing-page adaptation, if PPC agreed |
| REPORTING & SUPPORT | |||
| Reporting frequency | Monthly | Monthly | Monthly |
| Maps keyword rankings | Included | Included | Included |
| Geo-grid rank tracking | Included | Included | Included |
| Citation accuracy report | Included | Included | Included |
| AI Brand Visibility Dashboard | Included | Included | Included |
| AI Visibility Reporting | Monthly summary | Monthly analysis | Monthly analysis |
| AI & LLM Click Tracking in GA | Setup + monthly report | Setup + monthly report | Setup + monthly report |
| Email, chat and phone support | Included | Included | Included |
| Lead and conversion reporting | Basic setup + monthly view | Basic setup + monthly view | Organic + paid monthly view |
Tell us about your business. We will recommend a plan and send a proposal.
Talk to a Local SEO ExpertThese plans show the available deliverables. Your agency proposal confirms white-label pricing, volume tiers and any additional work before the campaign starts.
Request an agency scope ↗A CLIENT-READY HANDOFF
A useful handoff tells the account manager what was done, what the evidence says and what needs approval. It should be ready for a client conversation without forcing your team to reverse-engineer a task list.
QUESTIONS BEFORE WE START
Clear answers for agencies scoping a new client or an existing account.
It is local SEO work delivered by a specialist partner under your agency brand. Your agency sells and manages the client relationship; PageTraffic completes the agreed research, profile, website, citation and reporting work behind the scenes.
Yes, after we review the number of eligible profiles, landing pages and markets. Each location needs its own baseline and priorities. We will scope the work and reporting by location rather than treating a chain as one listing.
The normal model is agency-led communication. We agree on access, approvals and any exceptional client interaction during onboarding. Client-facing deliverables follow your agency branding.
The report should show agreed work completed, relevant local and profile signals, known tracking limits and next priorities. Metrics depend on the data the client shares and the selected Local package.
The shared Local package includes AEO and GEO activities. We can also assess sampled AI answers and source consistency where relevant. A specific monthly AI workstream is confirmed in the proposal.
LET'S REVIEW A REAL ACCOUNT
Tell us how many clients and locations you manage, what is already being delivered, and where your team needs help. We will map the appropriate package and agency delivery model.
Bring the client site, your current scope and any delivery constraints. We’ll identify what needs review before quoting.