Rankings are slipping
Find out whether technical faults, content gaps or changes in the search results are affecting your priority pages.
SEARCH EXPERTISE SINCE 2002
Know the problem. Plan the fix.
Crawl data. Expert analysis. A clear plan
for Google and AI search.
ILLUSTRATIVE REPORT
Evidence:
Crawl + URL history
Priority:
Restore access
Map old URLs to relevant pages.
Implement redirects.
Check the destinations.
Trusted by businesses with ambitious search goals.
WHEN SEO AUDIT BECOMES ESSENTIAL
An SEO audit examines how well your website supports organic search. It identifies the technical issues, content weaknesses and missed opportunities that may be limiting your visibility and enquiries.
PageTraffic investigates the evidence behind those problems. You receive findings, explanations and a prioritized action plan, followed by a consultation to help you decide what happens next.

Find out whether technical faults, content gaps or changes in the search results are affecting your priority pages.
Examine which pages and queries have lost momentum and where your competitors are gaining ground.
Look at the relevance of your traffic and the obstacles visitors encounter before they contact you or buy.
Check the SEO risks before a site change, or investigate missing redirects and lost pages after the move.
OUR SEO AUDITING SERVICES
Our specialists examine 200+ parameters across crawling, indexing, site architecture and performance. The report connects each important issue with the affected URLs and a recommended fix.
Find relevant searches your competitors reach and your website misses. We assess query intent and existing page coverage, then identify the pages to improve or create.
Understand where your content needs more substance, a clearer purpose or consolidation. We examine relevance, duplication, page targeting and how well important pages answer customer questions.
Trace the timing and extent of a decline using your analytics, Search Console and website history. We investigate page changes, indexing problems and other possible causes before recommending action.
Understand the links supporting your website and the areas that need attention. We assess referring sites, anchor text, link growth and competitor gaps to guide your authority work.
Protect the search value of existing pages when URLs, platforms or site structures change. We examine redirects, metadata, internal links and indexation before or after a move.
Assess your content and brand presence across AI search. We examine answer coverage, entity information and selected search prompts, alongside the technical foundations that help search systems access your pages.
AI SEO, AEO & GEO AUDIT
Your SEO audit includes AI search readiness checks covering access, answer clarity and the information your website provides about your business. The comprehensive audit goes deeper into selected prompts, brand mentions, citations and competitor visibility.
We examine Google AI Overviews and AI Mode, ChatGPT, Gemini and Perplexity. Your report records the findings and recommends work for AI SEO, answer engine optimization and generative engine optimization.
Check access, page structure and whether your content answers the questions your customers ask.
Record where selected AI answers mention your business or cite your pages.
Compare your visibility with competitors across the prompts agreed for the comprehensive audit.
Examine structured data and whether it accurately represents the visible page content.
Examine evidence of expertise, authorship and trust in your content.
Check how identifiable AI referral traffic is recorded and where measurement needs attention.

Increase in organic traffic after the audit and fixes.
AN SEO AUDIT. A RECOVERY PLAN.
A platform migration left this client's website with thousands of 404 errors and missing metadata. Our audit identified the gaps. The recovery work included a 301 redirect plan and restoring the previous meta information and tags.
Request the full case studySource: PageTraffic's published SEO audit case study.
WHAT WE INVESTIGATE
We examine how your website is built, how people use it and how search engines reach its pages. These are the areas we investigate when defining the work.
01Site structure
02Analytics implementation
03Search engine indexing
04Keyword targeting
05Crawlability and accessibility
06Broken links
07Mobile friendliness
08Duplicate and thin content
09Internal linking
10Penalty risk and cleanup
11Technical issues
12Ranking drops
13Site security
14Page speed and load time
Image alt text, mobile usability and layout shifts.
Titles, meta descriptions, headings, content depth, duplicate and thin pages.
Canonical URLs, crawl access, sitemap accuracy and indexation.
Broken image URLs, oversized files, alt text and redirects.
Broken destinations, redirects and internal linking opportunities.
Language attributes, hreflang validity and international URL consistency.
Core Web Vitals, slow pages and large HTML or CSS resources.
Broken, oversized and redirected script or stylesheet resources.
HTTPS, mixed content and internal links to insecure URLs.
Open Graph and Twitter Card metadata.
Markup validity, relevant types and consistency with visible content.
Referring site quality, link growth, anchor text and competitor gaps.
Discuss the areas your website needs us to investigate.
Request Your Audit ScopeWHAT TO EXPECT

Tell us what has changed, what concerns you and where you want the business to grow. We agree the audit scope and request the access needed for the work.

Our specialists examine your website, analytics and Search Console data. We assess technical SEO, content and authority alongside AI search readiness. Comprehensive audits also assess selected prompts and competitor AI visibility.

We explain the issues, answer your questions and discuss the next steps with your team. You can implement the recommendations internally or ask PageTraffic for separate implementation support.

THE DELIVERABLES
Your audit brings the evidence and recommendations together. We explain the findings and help you work through the priorities.
Site crawl data, important findings and prioritized recommendations, with affected URLs and proposed solutions. AI search findings are included; comprehensive audits also document the prompt, citation and competitor analysis.
A walkthrough with your SEO consultant, answers to your team's questions and guidance on implementation. Our team can also quote for carrying out the fixes.
ILLUSTRATIVE REPORT
CHOOSE THE RIGHT AUDIT SCOPE
Start with your website's technical health and page quality, or investigate a wider set of search problems. We will confirm the scope before the audit begins.
For technical health and on-page priorities.
For deeper analysis of complex sites or lost performance.
Implementation support is available separately.
NATIONAL SEO PACKAGES
Choose a starting point for your campaign. We will recommend a plan after looking at your website, competitors and goals.
AI/AEO/GEO Optimization is included in Silver, Gold and Platinum. See the full comparison for the deliverables and monthly allowances.
NATIONAL SEO
40 keywords
NATIONAL SEO
70 keywords
NATIONAL SEO
100 keywords
NATIONAL SEO
160 keywords
| SEO package features | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Key Features | ||||
| DAD Client Dashboard (24/7 Live Project Tracking) | ||||
| Total Keywords | 40 | 70 | 100 | 160 |
| Primary Keywords | 20 | 35 | 50 | 80 |
| Secondary Keywords | 20 | 35 | 50 | 80 |
| SEO Campaign Setup | ||||
| In-depth Site Analysis | ||||
| Content Duplicity Check | ||||
| Initial Backlinks analysis | ||||
| Google Penalty Check | ||||
| Mobile Usability Check | - | |||
| Data-driven Competitors Analysis | 1 | 2 | 3 | 5 |
| AI-powered Keyword Research | ||||
| Onsite Blog Setup | - | |||
| Toxic Backlinks Check & Disavow | ||||
| On-Page Optimization | ||||
| Title & Meta Tags Optimization | ||||
| Content Optimization | ||||
| Website Speed Optimization | ||||
| HTML Code Cleanup & Optimization | ||||
| Internal Link Structuring & Optimization | ||||
| Pages H tags Optimization | ||||
| Canonicalization/301 Redirect | ||||
| Schema Markup Implementation | ||||
| Image & Hyperlink Optimization | ||||
| Robots.txt Creation/Analysis | ||||
| Sitemap Creation | ||||
| Google & Bing Webmaster Tools Setup | ||||
| AI/AEO/GEO Optimization | ||||
| AI Prompt Optimization & Tracking | - | 4 | 6 | 10 |
| AEO audit -In-Depth Site Analysis | - | |||
| Transactional Keyword Research for AI Search | - | |||
| Keyword Mapping & Topic Clustering for AI Search | - | |||
| Website Content for Search, GEO & AI Overviews | - | 1 | 2 | 3 |
| Entity-Focused Rich Snippets for AI | - | Up to 4 Pages | Up to 6 Pages | Up to 10 Pages |
| Q&As Tailored to Rank in AI Overviews | - | 1 | 1 | 2 |
| Content Refresh for Outdated Pages | - | 2 | 3 | 5 |
| Listicle Writing & Publishing | - | 1 | 1 | 2 |
| Editorial Guest Blog Catered for AI Search | - | 1 | 2 | 3 |
| Increase Brand Mentions in AI | - | |||
| EEAT Audit (Expertise, Experience, Authoritativeness, Trustworthiness) | - | |||
| Voice Search Optimization for Conversational AI | - | |||
| AI & LLM Click Tracking in GA | - | |||
| AI Brand Visibility Dashboard | - | |||
| Google Search Enhancements | ||||
| CTR Performance Optimization | - | - | ||
| Featured Snippets | - | - | - | |
| Breadcrumbs Enhancement | - | |||
| FAQs Enhancement | - | |||
| Videos Enhancement | - | |||
| Logo Enhancement | ||||
| Rich Snippets | - | - | ||
| Thumbnails Enhancement | - | - | ||
| Conversion Tracking | ||||
| Google Analytics Setup & Integration | ||||
| Retargeting Setup | - | |||
| Google Ads Management NEW | Optional add-on | Optional add-on | ||
| Call Tracking | Optional add-on | Optional add-on | Optional add-on | |
| Heatmap | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Scroll Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Click Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Eye-Tracking Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Record Visitors | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Link Building (Per month) | ||||
| Website Blog Writing & Promotion | 1 | 2 | 3 | 4 |
| Informational Content Writing & Submission | 2 | 2 | 3 | 4 |
| Press Release Writing & Distribution | 2 | 3 | 4 | 5 |
| Q&A Posting NEW | ||||
| Business Listings | 5 | 10 | 10 | 15 |
| DOC/PDF Submission | ||||
| Infographic Creation & Distribution NEW | 1 every second month | 1 | 1 | 1 |
| Premium Links (Per month) | ||||
| Guest Blog Outreach | 3 | 4 | 5 | 8 |
| Premium PR Distribution NEW | 1 | 1 | 2 | 2 |
| Competitor Link Building | - | |||
| Broken Link Building | - | - | ||
| Podcast Distribution | - | |||
| Social Media Marketing (Per month) | ||||
| Facebook Page Setup | ||||
| X (Formerly Twitter) Account Creation | ||||
| Unique Social Media Posting NEW | 4 | 6 | 6 | 8 |
| Facebook Ads Management NEW | Optional add-on | Optional add-on | Optional add-on | Optional add-on |
| Pinterest Creation + Optimization NEW | - | |||
| Custom Pinboards + Pin images NEW | - | 2 | 2 | 3 |
| Video Marketing (Per month) | ||||
| Voiceover Video Creation + Distribution | - | - | 1 | 1 |
| Youtube Channel Creation NEW | ||||
| Video / PPT Creation + Distribution NEW | 1 | 1 | 2 | 3 |
| Monthly Reporting | ||||
| Search Engine Rank Report | ||||
| SEO Reports | ||||
| Google Analytics Analysis Report | ||||
| Activity Report | ||||
| Monthly Action Plan | ||||
| AI visibility reporting | - | Monthly | Monthly | Monthly |
| Customer Support | ||||
| Email/Chat/Online | ||||
| 24/7 Live Project Tracking | ||||
WHAT AN SEO AUDIT HELPS YOU DO

Identify problems that stop search engines from reaching or understanding important pages.
Find gaps in page targeting and content that can attract potential customers.
Understand where mobile usability, accessibility and performance need attention.
See how problems connect across your templates, content and site structure.
Examine the pages search engines can find, index and show to users.
Use the findings to set priorities and assess progress after implementation.
Understand your referring sites, anchor text and gaps against competitors.
Identify outdated, thin or overlapping pages and the topics your audience needs.
WHY PAGETRAFFIC
We have worked in search since 2002. Our specialists bring that experience to the details of your website, its history and the results you need.
The audit gives your team a clear starting point. We explain the reasoning behind our recommendations and help you understand which changes deserve attention first.
Know which issues matter to your website and which work should come first.
Our team interprets crawl and performance data, checks the evidence and writes the recommendations.
The report sets out affected pages, the reason for each recommendation and the work needed.
We consider your platform, site size, search history and business goals when defining the scope.
Bring the findings to your developers or ask our team to quote for the fixes.
A dedicated consultant helps you understand the report and answers your team's questions.
THE PEOPLE BEHIND THE PARTNERSHIPS
Hear from clients who brought their websites to PageTraffic for an SEO audit.
PageTraffic has provided me with an SEO audit that was very through. They explained in detail what needs to be fixed on my site and why. The results have been impressive, my website has seen a significant increase in organic traffic. I highly recommend PageTraffic!
I am very satisfied with the results that PageTraffic has been able to achieve for my website. Their SEO audit was very comprehensive and their team is knowledgeable in the latest SEO techniques. I would definitely recommend them to anyone looking to improve their website’s ranking on Google.
The team at PageTraffic is very knowledgeable in the latest SEO techniques and provided me with a comprehensive SEO audit of my website that has help improve my website's ranking on Google.
An SEO audit is a process by which a website can be evaluated for its search engine optimization (SEO) effectiveness. The goals of an SEO audit are to identify and correct any problems that are preventing a website from achieving a high ranking in search engine results pages (SERPs), and to improve the overall visibility and organic search traffic to the site. A website’s SEO can be evaluated on the basis of numerous factors, including.
Every website is different and the amount of time required for an SEO audit will vary depending on the unique factors of your website which includes number of pages, content lenght etc and the type of Audit you subscribe for. There are two primary factors that influence how long the audit will take. The first factor is the size of your website. Really large websites require lengthy audits because there are more pages to analyze and make considerations around.
There are also more complex considerations around how to structure the website and the main navigation as there are a large number of pages to include. This also applies to analyzing which pages should remain on the site, and which should be removed or reworked. However, on average, you can expect the process to take between 1 and 6 weeks.
Both services and tools give you insight into your website’s SEO health. However, an SEO audit service is more comprehensive and detailed than a SEO audit tool, because it is carried out by a specialist who has experience in SEO analysis. An audit service will provide more insights into both on-site and off-site SEO issues. Additionally, a professional audit service will offer recommendations for improvements based on their analysis, whereas a tool will typically only offer suggestions for improvement based on its analysis.
An SEO audit tool is intended to be used by anyone who has basic knowledge of SEO. It provides a broad overview of the health of your website’s SEO and makes suggestions for improvement based on its analysis. An SEO audit tool can be helpful for identifying potential issues with your website’s SEO, but it should not be considered a substitute for an experienced professional’s analysis.
Yes, we can certainly help you fix these issues at an extra cost In addition to our PageTraffic SEO Audit services, we also offer a variety of other optimization services that can help improve your website’s performance and visibility.
You can. For a site under about fifty pages, a free crawler and Search Console will find most of what matters. Paid audits earn their fee on bigger sites, where the problem is not finding issues but choosing which of several hundred deserve developer time.
Standard and comprehensive SEO audits are available. Contact us for a proposal based on your website and the audit scope.
Turnaround runs one to six weeks depending on site size. If you want the fixes shipped rather than specified, implementation support is available separately.
Our SEO audit begins with a SWOT analysis of your website based on non-brand organic opportunities. The SWOT analysis identifies your website’s strengths, difficulties, opportunities, and threats in relation to organic presence. It is based on our approach to SEO and what we’ve identified as the most important ranking factors. We believe that relevancy, technical health, and authority are the three most critical SEO components.
After we review your website’s performance on these three pillars, we are able to identify where your website’s strengths and weaknesses lie. This allows us to develop a custom SEO plan that is tailored to your individual needs. By employing a holistic approach, we can help you achieve long-term organic search success.
An SEO audit is an important part of any website’s maintenance plan. While a comprehensive audit is typically done by an expert, a simple crawl, analysis, and report can be accomplished by anyone. It’s important for businesses to know whether their site is optimized for search engines so that they can continue to attract potential customers.
A reliable audit will perform a variety of tasks including reviewing links, evaluating on-page elements, checking page speed, and identifying missing meta data. It will then provide recommendations for improvement based on the results of these tasks.
Depending on the size and complexity of a website, it may need to be audited every few months or even more often. A site with a lot of content or a large number of pages may need to be audited more often to ensure that changes are being implemented quickly and effectively. Conversely, a small site may only need to be audited once a year to ensure that it’s still meeting the needs of its users.
While audits are very important to keep your website up-to-date and competitive, they should be done by experts to ensure that your site is being optimized as best as possible.
While there are many SEO agencies and freelancers who claim to audit your website, not all will be able to do so effectively. Choosing the right company is essential if you want to get the most out of your audit. Here are a few things to keep in mind:
To choose a website audit SEO agency, you need to consider several factors. First, you need to make sure that the company is reputable and has a proven track record of success. You should also look for companies that offer transparent pricing and quick turnaround times. Additionally, you should be wary of companies that promise unrealistic results or guarantee first page rankings. Lastly, you should choose a company that offers personalized service and can provide value beyond just an audit.
An SEO audit from an India-based agency usually costs 40 to 70 percent less than the US equivalent for the same scope. An audit is a fixed deliverable rather than an ongoing retainer, which makes it a cheap way to test an offshore agency before you commit to anything bigger.
INSIGHTS FROM OUR TEAM



YOUR NEXT STEP
Share your website and the issues you want to investigate. Our team will recommend an audit scope and explain the report, consultation and implementation options.
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