Explore a market
Useful area guides help people understand the places you serve and connect that research with relevant properties.
Home / Real Estate SEO
SEARCH EXPERTISE SINCE 2002.
Real estate SEO
for buyer and seller leads.
Build visibility where people research property and choose an agent. PageTraffic connects local search, useful area guides and technical website improvements in a campaign you can follow.
01Research a location.
02Compare properties and agents.
03Book a viewing or request advice.
SEO agency chosen by small, mid-size and large real estate businesses.
SEARCH AND YOUR LOCAL MARKET
What is
real estate SEO?
Real estate SEO helps your website appear when people search for properties, neighborhoods and the services you offer. It combines useful local content with technical improvements and work on your business’s online presence.
A buyer researching an area needs different information from a homeowner choosing a listing agent. We plan pages around those needs, so your website can attract relevant visitors and help them take the next step.
The property search starts before the first enquiry.
Choose a service
Clear agent profiles and buyer or seller pages explain your experience and the help your team provides.
Contact your team
Mobile-friendly pages and visible contact options make it easier to ask a question, arrange a viewing or request a valuation.
THE WORK IN YOUR CAMPAIGN
Our real estate
SEO services.
Your markets, services and local competition shape the campaign. We agree priorities and coordinate content and technical work with your team.
Real estate keyword and competitor research
Find the searches that match your market, property types and services. We separate buyer, seller and agent-selection intent, then map priority keywords to pages that can answer each need.
Local SEO for agents and brokerages
Improve eligible Google Business Profiles, business details and relevant directory listings. We connect each office with useful local pages and support a consistent process for requesting genuine client reviews.
Neighborhood and property content
Give buyers and sellers a reason to visit your website before they contact an agent. We plan area guides, property-type pages and buying or selling resources around your local knowledge and search demand.
Technical SEO and IDX website reviews
Check how search engines reach your listing and neighborhood pages. We review duplicate URLs, expired listings, sitemaps, mobile speed and IDX rendering, and coordinate fixes with your website provider.
Real estate link building and authority
Research relevant publications, business directories and local partnerships. Our team develops useful content and carries out the outreach included in your package to support important pages.
Lead tracking and monthly reporting
Follow local visibility, organic traffic and agreed enquiry actions. We review calls, viewing requests and valuation forms where tracking is available, then explain the work and next priorities each month.
WHO WE WORK WITH
SEO for agents, brokerages
and property businesses.
Real estate agents and teams
Help people find your services in the areas you know. Strengthen your agent profile, local pages and buyer or seller resources so visitors can judge your experience and get in touch.
Brokerages with multiple offices
Build a clear structure for offices, agents and markets. We agree which locations your campaign covers and keep local business information consistent across the website and eligible profiles.
Property developers and home builders
Organize development, location and property-type information around the way prospects search. Keep project details current and make the route to an enquiry or viewing clear.
Commercial real estate businesses
Reach people researching the markets and property services you actually offer. Use relevant sector pages, local insight and clear contact routes to support qualified enquiries.
THREE PARTS OF YOUR CAMPAIGN
Our real estate
SEO framework.
Technical foundations
Review crawlability, mobile performance, page structure and the way your property platform exposes content to search engines.
Content for your market
Build relevant neighborhood, property-type and service pages. Use your team’s knowledge to make buyer and seller resources useful.
Links and local authority
Audit your backlink profile, identify relevant publishers and local opportunities, and carry out the outreach agreed in your plan.
PROPERTY WEBSITE OPTIMIZATION
Technical SEO
for IDX and listing pages.
Property websites change as listings come and go. We review the setup your provider supports, then agree the fixes and who will implement them.
Crawlable property content
Check whether listing details render in a form search engines can access, including embedded or JavaScript-based IDX content.
Duplicate and filtered URLs
Review search filters, canonical tags and sitemaps so indexable pages have a clear purpose.
Expired and sold listings
Agree how useful historical pages, removed properties and redirects should work instead of treating every expired listing the same.
Mobile enquiries
Review load performance and the steps to call, book a viewing or submit a valuation request. Connect tracking where your platform supports it.
AI SEO, AEO & GEO
AI search visibility
for real estate businesses.
People use AI tools to research locations, understand property questions and compare service providers. We help make your business details and local expertise clear through useful answers and information your team can verify.
AI SEO, AEO and GEO are included in Local Essentials, Local Growth and Local Authority. The package comparison sets out the activities and monthly allowances.
Explore AI SEOQuestions and prompt research
Identify relevant discovery and comparison questions, then track the agreed prompts within your plan.
Clear, verifiable information
Improve agent and office information, useful property answers and structured data that reflects the visible page.
Monthly AI visibility reporting
Review tracked mentions and citations alongside search performance. Inclusion in AI answers is not guaranteed.
Google
ChatGPT
Gemini
PerplexityA PROCESS YOU CAN FOLLOW
Our real estate
SEO process.
01
Research and plan
Strategic SEO planning
Agree your service areas, priority property types, website access and the enquiries you want to measure.
Competitor analysis
Compare local agents, brokerages and portals to find gaps your website can address.
Keyword research
Group buyer, seller and neighborhood searches into a page plan with clear priorities.
02
Improve your website
On-page SEO
Refine titles, headings, property and area content, internal links and visible business details.
Technical SEO
Review crawlability, IDX behavior, duplicate URLs and mobile performance with your website provider.
Local SEO
Connect eligible profiles and office pages with accurate contact details and relevant local information.
03
Publish and review
Link building
Research relevant industry and local sources for the outreach included in your package.
Content marketing
Develop area guides and buyer or seller resources using your team’s knowledge and verified property information.
Social media coordination
Coordinate useful content with your social channels where agreed, then review search performance and leads each month.
All three Local plans also include the AI SEO work listed in the package comparison, with monthly visibility reporting.
LOCAL SEO PACKAGES
Real estate SEO packages.
Choose the level of support your business needs. Compare the monthly work, then request a proposal for your location and market.
One location per plan. Need more? Talk to us about your locations.
GOOGLE MAPS + LOCAL SEARCH + AI
Local Essentials
Build your local presence with regular profile and content work.
- 10 priority local keywords
- Up to 5 pages optimized at setup
- 4 GBP posts per month
- Website Content for Search, GEO & AI Overviews (1)
- 5 AI Prompt Optimization & Tracking
- 1 Listicle Writing & Publishing
- 1 Editorial Guest Blog Catered for AI Search
- Monthly reporting
GOOGLE MAPS + LOCAL SEARCH + AI
Local Growth
Support a busier local campaign with more content and publishing.
- 20 priority local keywords
- Up to 10 pages optimized at setup
- 8 GBP posts per month
- Website Content for Search, GEO & AI Overviews (2)
- 10 AI Prompt Optimization & Tracking
- 1 Listicle Writing & Publishing
- 2 Editorial Guest Blog Catered for AI Search
- Monthly reporting
GOOGLE MAPS + LOCAL SEARCH + AI
Local Authority
Increase monthly content, outreach and monitoring for a competitive market.
- 30 priority local keywords
- Up to 15 pages optimized at setup
- 12 GBP posts per month
- Website Content for Search, GEO & AI Overviews (3)
- 15 AI Prompt Optimization & Tracking
- 2 Listicle Writing & Publishing
- 3 Editorial Guest Blog Catered for AI Search
- Monthly reporting
Compare all plan features Full comparison
| Included features | Local Essentials | Local Growth | Local Authority |
|---|---|---|---|
| PLAN COVERAGE | |||
| Locations / GBP profiles One eligible location per plan. Ask us about additional locations. | 1 | 1 | 1 |
| STRATEGY & WEBSITE | |||
| Priority local keywords | 10 | 20 | 30 |
| Primary / secondary keyword split | 5 + 5 | 10+10 | 15+15 |
| Geo-grid keywords Scan radius agreed for your location. | 10 | 20 | 30 |
| Local SEO audit and strategy | Included | Included | Included |
| Geo-grid setup | Included | Included | Included |
| Initial on-page optimization: pages Setup work on existing pages. Monthly content refreshes are a separate allowance. | 5 | 10 | 15 |
| Schema markup | Included | Included | Included |
| HTML cleanup and technical fixes | Included | Included | Included |
| Internal link optimization | Included | Included | Included |
| GOOGLE BUSINESS PROFILE | |||
| Profile and category optimization | Included | Included | Included |
| GBP posts / month | 4 | 8 | 12 |
| Services, hours and photo updates | Monthly review | Monthly review | Monthly review |
| Review response support | Templates | Up to 10 drafts/month | Up to 20 drafts/month |
| CONTENT, CITATIONS & AUTHORITY | |||
| Blog posts / month | 1 | 2 | 3 |
| Guest Posts with Map Embeds / month | 1 | 3 | 4 |
| Premium Local Press Release / month | 1 | 2 | 3 |
| Local Citations / month | Included | Included | Included |
| Hyper Local Citations / month | Included | Included | Included |
| Business data aggregators Network coverage and any third-party fees confirmed in your proposal. | Included | Included | Included |
| Contextual links to GBP CID / month | 5 | 10 | 15 |
| Geo-network local links / month | 5 | 10 | 15 |
| AI/AEO/GEO Optimization | |||
| AI Prompt Optimization & Tracking | 5 | 10 | 15 |
| AEO audit -In-Depth Site Analysis | Included | Included | Included |
| Transactional Keyword Research for AI Search | Included | Included | Included |
| Keyword Mapping & Topic Clustering for AI Search | Included | Included | Included |
| Website Content for Search, GEO & AI Overviews | 1 / month | 2 / month | 3 / month |
| Entity-Focused Rich Snippets for AI | Up to 4 Pages | Up to 6 Pages | Up to 10 Pages |
| Q&As Tailored to Rank in AI Overviews | 1 / month | 1 / month | 2 / month |
| Content Refresh for Outdated Pages | 1 / month | 2 / month | 3 / month |
| Listicle Writing & Publishing | 1 / month | 1 / month | 2 / month |
| Editorial Guest Blog Catered for AI Search | 1 / month | 2 / month | 3 / month |
| Increase Brand Mentions in AI | Included | Included | Included |
| EEAT Audit (Expertise, Experience, Authoritativeness, Trustworthiness) | Initial audit | Initial + quarterly review | Initial + quarterly review |
| Voice Search Optimization for Conversational AI | Included | Included | Included |
| GOOGLE ADS / PPC OPTIONS | |||
| Ongoing Google Search Ads management | Optional add-on | Optional add-on | Available by agreement |
| Google Search Ads scope | With add-on | With add-on | Up to 1 account / 2 Search campaigns |
| Media spend | Paid by client | Paid by client | Paid by client |
| Conversion and landing-page setup New page builds, call software and CRM integrations scoped separately. | With PPC add-on | With PPC add-on | Tracking + 1 existing-page adaptation, if PPC agreed |
| REPORTING & SUPPORT | |||
| Reporting frequency | Monthly | Monthly | Monthly |
| Maps keyword rankings | Included | Included | Included |
| Geo-grid rank tracking | Included | Included | Included |
| Citation accuracy report | Included | Included | Included |
| AI Brand Visibility Dashboard | Included | Included | Included |
| AI Visibility Reporting | Monthly summary | Monthly analysis | Monthly analysis |
| AI & LLM Click Tracking in GA | Setup + monthly report | Setup + monthly report | Setup + monthly report |
| Email, chat and phone support | Included | Included | Included |
| Lead and conversion reporting | Basic setup + monthly view | Basic setup + monthly view | Organic + paid monthly view |
Tell us about your business. We will recommend a plan and send a proposal.
Talk to a Local SEO Expert
DIGITAL AGENCY DASHBOARD
Our own SEO software.
Your campaign in one place.
See rankings against your campaign baseline, backlink activity and website performance in Digital Agency Dashboard. Your team can follow the work without piecing together separate updates.
Your monthly report explains what changed, what we completed and what comes next. We review agreed conversion measures where tracking is available. AI plans also include AI visibility reporting.
Explore our SEO softwareRankings and organic traffic
Backlink work and activity
Calls and tracked enquiries
Monthly reports and priorities
WHY PAGETRAFFIC
Why choose PageTraffic
for real estate SEO?
A campaign should give you a clear view of the work and why it matters. We combine local research, technical improvements and content with regular conversations about your priorities.
Search experience since 2002
Our team brings long-standing search experience to your campaign, with clear priorities for your market and website.
Specialists for the work you need
Technical SEO, content and outreach require different skills. Your account team coordinates the specialists and explains what needs your input.
Research that informs the campaign
We use website audits, competitor analysis and search data to decide which pages and technical issues need attention first.
Support from your account team
Discuss progress, content approvals and implementation questions with the people managing your campaign.
A package with a defined scope
Compare the shared Local plans and their monthly allowances. We agree additional offices or wider market coverage in your proposal.
Reporting you can act on
See completed work alongside rankings, traffic and tracked enquiries, with practical priorities for the month ahead.
Our work featured on
CLIENT FEEDBACK
What PageTraffic
clients say.
Feedback from clients across our SEO campaigns.
Philip Castleton
PageTraffic client
Unlike other SEO companies, with you I know exactly what work is being done, with other companies you just hoped that they were doing what they said they were going to do!
Steve R
PageTraffic client
PageTraffic has kept our company in the top spots in Google keeping our phones ringing and our website providing excellent revenues. I highly recommend PageTraffic!
David Benett
PageTraffic client
We came to PageTraffic with an idea. The guys designed, developed and optimized my site. Rest is a success story worth telling.
How does real estate SEO work?
+
Real estate SEO is the process of optimizing your website for the search engines, in order to rank higher and attract more visitors resulting in higher sales. The main goal of real estate SEO is to improve the visibility of a website, so that it appears closer to the top of the search engine results pages (SERPs), making it more likely that potential buyers will find it.
What are the benefits of real estate SEO?
+
Real estate SEO can help to improve your website’s search engine rankings, which can, in turn, lead to more site visitors and, ultimately, more leads and sales. By optimizing your website for search engines, you can make it easier for potential buyers and sellers to find your site. Real estate SEO can also help to improve your site’s credibility with organic traffic and conversions.
What are the types of SEO services for real estate?
+
There are a number of SEO services that can be useful for real estate businesses. Some of these services include optimizing website content and structure, developing backlinks, and improving site speed. Additionally, real estate businesses can also consider using local SEO tactics to help reach potential customers in their area.
What is real estate SEO?
+
Real estate SEO is the process of optimizing your website to rank higher in search engines. It is a critical aspect of online marketing and can have a dramatic impact on your business’ ability to grow and achieve its goals. If you want to rank well for certain real estate SEO related keywords, you will need to evaluate your competition by looking at their keywords, their page titles, their images, and the content on their site. You will want to consider using the keywords and phrases that are likely to bring potential customers to your website. You can also use keywords to target your audience based on the products or services you offer.
Why should I invest in SEO for my real estate business?
+
There are many benefits to investing in SEO for your real estate business. The most obvious one is that it grows your traffic. Google and the other search engines consistently update their algorithms to promote high-quality, relevant content. Moreover, the algorithms recognize unique, high-quality content when they see it. With time, this will result in better SEO for your real estate business.
How can I improve my website ranking for real estate?
+
There are a few key things to keep in mind when optimizing your website for real estate search engine ranking:
- Make sure your website is properly optimized for search engines, with keyword-rich titles, descriptions, and URLs
- Include high-quality photos of your properties, as well as detailed information about them
- Provide accurate contact
YOUR NEXT STEP
Discuss your real estate
SEO strategy.
Tell us about your business, service areas and priority markets. We will review your website and recommend a campaign with a clear scope.
Call 800-718-7603Get Your Growth Plan
Get a website review, practical recommendations and help choosing a package that fits your goals.
Talk About My Campaign