Reach people with a reason to act
Focus on the services, products and locations that fit your business, so search visibility supports relevant enquiries.
Home / Finance & Insurance SEO
SEARCH EXPERTISE SINCE 2002.
Finance & insurance
SEO services.
We help financial services and insurance companies reach people searching for their services. Your campaign combines technical SEO, content, local search and AI SEO, with monthly reporting.
SEARCH EXPERTISE SINCE 2002.SEO + AI SEARCHMONTHLY REPORTING
Chosen by finance and insurance businesses
YOUR CUSTOMERS START WITH QUESTIONS
SEO for financial services
and insurance businesses.
Financial services SEO improves how your business appears when people search for advice, products or providers. Insurance SEO applies that work to the cover you offer, the markets you serve and the way people ask for a quote.
A useful campaign reaches beyond a rankings report. We improve the pages that introduce your services, make your expertise easier to assess and help visitors reach the right person in your team.
Give buyers more confidence
Useful explanations and visible expertise help people assess your business before they contact you.
Build an organic source of demand
Improve the pages you own and keep learning from results, with monthly work you can follow alongside your paid campaigns.
Make your brand familiar
Connect service pages, helpful resources and relevant mentions so prospective clients encounter a consistent business.
Make the next step easier
Check the mobile experience, contact routes and quote forms where a promising visit can turn into a lost enquiry.
Know what the work is doing
Follow rankings, organic visits and tracked enquiries, with an explanation of what changed and what comes next.
WHAT YOUR CAMPAIGN COVERS
Finance SEO,
built around your business.
The services you offer, the approval process you work within and the clients you want to reach all shape the plan. Here is where we focus the work.
Research around your market
A retirement-planning firm and a commercial insurance broker need different search strategies. We study your customers, priority services and the sites appearing for those searches, then turn the gaps into a practical plan.
Service and product-line content
Give each important service a page that earns its place. We connect useful explanations with the next step, whether that is an advisor conversation, a quote request or a product enquiry. Your subject experts review financial details before publication.
Expertise people can check
Make the people behind your advice visible. Clear biographies, relevant credentials, named reviewers and well-sourced content help visitors understand who they are dealing with. We work with your team on accurate, approved claims.
Technical and on-page SEO
We investigate indexing, site structure, page speed and mobile usability. Then we improve titles, internal links and structured data so priority pages are easier to find, understand and use.
Local offices and wider markets
Connect genuine branches and advisor offices with the locations they serve. For national campaigns, build a clear service structure that supports broader searches without duplicating the same page for every city.
Relevant links and brand mentions
Useful research and expert contributions give other sites a reason to mention your business. Our team researches publishing opportunities and carries out the content and outreach work included in your plan.
AI SEO, AEO and GEO
Silver, Gold and Platinum include AI search work alongside SEO. We audit answer coverage, research prompts, improve content and track visibility across relevant AI searches, using the deliverables shown in your package.
Reporting tied to enquiries
See which pages attract visitors and which lead to calls or form submissions. When your team can share sales outcomes, we review lead quality separately from traffic and use that feedback to choose the next priorities.
EXPERTISE THAT PEOPLE CAN CHECK
Show the expertise behind your services.
People choosing financial support need to understand the business behind the page. We make room for your experts and your approval process from the start.
Name the people behind the content
Connect articles and advice-led pages with the professionals who write or review them, using accurate biographies and credentials.
Explain services with care
Use clear language, relevant sources and up-to-date information. Your designated reviewers approve product details, financial statements and required disclosures.
Make the next step clear
Keep contact details, locations and enquiry routes easy to use. Measure the actions that matter without sending personal financial information into analytics.
A PUBLISHED PAGETRAFFIC CASE STUDY
300%
Increase in
organic traffic.
This small-business campaign focused on search intent, a clearer site structure, content improvements and technical work, supported by relevant links.
Individual campaign result published on our Finance & Insurance page. Results vary by business and starting point.
Request the full case study
CLIENT FEEDBACK
What it is like
to work with us.
Feedback published on PageTraffic’s Finance & Insurance page.
PageTraffic is the best SEO company I have ever worked with. They helped me increase my website traffic by 300% in just 3 months!"
PageTraffic is the best SEO company I have ever worked with. They increased my finance website traffic by 25% in just 5 months. Highly recommend their services!
I have worked with many SEO companies in the past, and PageTraffic is by far the best. They are always quick to respond to my questions, and they always provide quality work. I am very happy with the results that I have seen from their work.
More client feedback +
I have worked with PageTraffic for over a year now and I have seen a drastic increase in leads and conversions. Not only are their services affordable, but they are also some of the most effective in the industry. I would highly recommend them to anyone looking for finance SEO services.
Finance & Insurance SEO is a great way to get your website seen by more people. PageTraffic was able to help me get my website seen by more people and improve my search engine ranking. I highly recommend their services.
AI SEO, AEO & GEO
AI SEO for finance
and insurance companies.
People also ask AI tools to explain financial concepts and compare providers. We help your website present clear information about your services, your expertise and the markets you serve.
Silver, Gold and Platinum include AI search deliverables. The work supports your existing SEO campaign, with your team's review process built into financial content and monthly reporting on visibility.
Explore AI SEOAEO audit & prompt research
Find unanswered customer questions and track relevant prompts about services and providers.
Useful, reviewed content
Develop content for Search, GEO and AI Overviews with your subject experts and approval team.
Clear business information
Connect accurate organization, service and expert details with appropriate structured data.
Visibility & referral reporting
Monitor relevant answers and identifiable AI referrals. Inclusion in an AI answer is not guaranteed.
Google AI search
ChatGPT
Gemini
PerplexityTHE MARKETS YOU WORK IN
Financial sectors
we work with.
We plan around the products, services and locations relevant to your business. The right content for an insurance quote is different from the information someone needs before choosing a financial advisor.
01
Advisory & professional services
Investment advisory & financial planning
Connect the questions prospective clients ask with your services, approach and advisor profiles.
Retirement & estate planning
Organize useful educational content around the services your qualified team provides.
Tax, accounting & business consulting
Bring service pages and specialist expertise together for people comparing professional support.
02
Insurance
Local agents & brokers
Support nearby searches with accurate office profiles, product pages and straightforward contact options.
National insurance agencies
Build a structure for your product lines and service areas, with clear quote and enquiry routes.
Direct and domestic insurers
Plan around the markets and customers you actually serve, with approved product information.
Mutual & stock insurance companies
Explain the business and its products clearly, supported by consistent organization details.
03
Banking & fintech
Banks, lending & mortgages
Separate research questions from product intent, then connect useful resources to the appropriate enquiry page.
Fintech & financial platforms
Help buyers understand your product, use cases and expertise before asking them to take the next step.
A PROCESS YOU CAN FOLLOW
Our finance and insurance
SEO process.
Research, implementation and review follow the same priorities. You know what we are working on and where your team's input is needed.
- 01
Set the brief
Agree on priority services, markets, business goals and the people responsible for reviewing content. Establish a baseline for visibility and enquiries.
- 02
Research the opportunity
Audit your website and competitors. Map searches to service and product pages; include an AEO audit and prompt research in AI plans.
- 03
Fix the foundations
Address technical and on-page issues, connect related pages and check the route from a landing page to a call or enquiry.
- 04
Create and review the content
Develop service pages, articles and useful answers. Your subject experts review financial information and your approval team signs off on required wording.
- 05
Build reach and authority
Carry out the agreed outreach, publishing and citation work. Support real offices and the markets your business can serve.
- 06
Measure and refine
Review completed work, rankings, traffic and tracked enquiries each month. AI plans include AI visibility reporting and the next set of priorities.
NATIONAL SEO PACKAGES
Finance & insurance SEO packages.
Choose a starting point for your campaign. We will recommend a plan after looking at your website, competitors and goals.
AI/AEO/GEO Optimization is included in Silver, Gold and Platinum. See the full comparison for the deliverables and monthly allowances.
NATIONAL SEO
Bronze
40 keywords
- 20 primary + 20 secondary keywords
- Technical & on-page SEO
- 1 website blog post / month
- 3 guest blog outreach / month
- Monthly reporting
NATIONAL SEO
Silver
70 keywords
- 35 primary + 35 secondary keywords
- Technical & on-page SEO
- 2 website blog posts / month
- 4 guest blog outreach / month
- 4 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
NATIONAL SEO
Gold
100 keywords
- 50 primary + 50 secondary keywords
- Technical & on-page SEO
- 3 website blog posts / month
- 5 guest blog outreach / month
- 6 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
NATIONAL SEO
Platinum
160 keywords
- 80 primary + 80 secondary keywords
- Technical & on-page SEO
- 4 website blog posts / month
- 8 guest blog outreach / month
- 10 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
View complete features comparison +
| SEO package features | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Key Features | ||||
| DAD Client Dashboard (24/7 Live Project Tracking) | ||||
| Total Keywords | 40 | 70 | 100 | 160 |
| Primary Keywords | 20 | 35 | 50 | 80 |
| Secondary Keywords | 20 | 35 | 50 | 80 |
| SEO Campaign Setup | ||||
| In-depth Site Analysis | ||||
| Content Duplicity Check | ||||
| Initial Backlinks analysis | ||||
| Google Penalty Check | ||||
| Mobile Usability Check | - | |||
| Data-driven Competitors Analysis | 1 | 2 | 3 | 5 |
| AI-powered Keyword Research | ||||
| Onsite Blog Setup | - | |||
| Toxic Backlinks Check & Disavow | ||||
| On-Page Optimization | ||||
| Title & Meta Tags Optimization | ||||
| Content Optimization | ||||
| Website Speed Optimization | ||||
| HTML Code Cleanup & Optimization | ||||
| Internal Link Structuring & Optimization | ||||
| Pages H tags Optimization | ||||
| Canonicalization/301 Redirect | ||||
| Schema Markup Implementation | ||||
| Image & Hyperlink Optimization | ||||
| Robots.txt Creation/Analysis | ||||
| Sitemap Creation | ||||
| Google & Bing Webmaster Tools Setup | ||||
| AI/AEO/GEO Optimization | ||||
| AI Prompt Optimization & Tracking | - | 4 | 6 | 10 |
| AEO audit -In-Depth Site Analysis | - | |||
| Transactional Keyword Research for AI Search | - | |||
| Keyword Mapping & Topic Clustering for AI Search | - | |||
| Website Content for Search, GEO & AI Overviews | - | 1 | 2 | 3 |
| Entity-Focused Rich Snippets for AI | - | Up to 4 Pages | Up to 6 Pages | Up to 10 Pages |
| Q&As Tailored to Rank in AI Overviews | - | 1 | 1 | 2 |
| Content Refresh for Outdated Pages | - | 2 | 3 | 5 |
| Listicle Writing & Publishing | - | 1 | 1 | 2 |
| Editorial Guest Blog Catered for AI Search | - | 1 | 2 | 3 |
| Increase Brand Mentions in AI | - | |||
| EEAT Audit (Expertise, Experience, Authoritativeness, Trustworthiness) | - | |||
| Voice Search Optimization for Conversational AI | - | |||
| AI & LLM Click Tracking in GA | - | |||
| AI Brand Visibility Dashboard | - | |||
| Google Search Enhancements | ||||
| CTR Performance Optimization | - | - | ||
| Featured Snippets | - | - | - | |
| Breadcrumbs Enhancement | - | |||
| FAQs Enhancement | - | |||
| Videos Enhancement | - | |||
| Logo Enhancement | ||||
| Rich Snippets | - | - | ||
| Thumbnails Enhancement | - | - | ||
| Conversion Tracking | ||||
| Google Analytics Setup & Integration | ||||
| Retargeting Setup | - | |||
| Google Ads Management NEW | Optional add-on | Optional add-on | ||
| Call Tracking | Optional add-on | Optional add-on | Optional add-on | |
| Heatmap | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Scroll Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Click Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Eye-Tracking Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Record Visitors | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Link Building (Per month) | ||||
| Website Blog Writing & Promotion | 1 | 2 | 3 | 4 |
| Informational Content Writing & Submission | 2 | 2 | 3 | 4 |
| Press Release Writing & Distribution | 2 | 3 | 4 | 5 |
| Q&A Posting NEW | ||||
| Business Listings | 5 | 10 | 10 | 15 |
| DOC/PDF Submission | ||||
| Infographic Creation & Distribution NEW | 1 every second month | 1 | 1 | 1 |
| Premium Links (Per month) | ||||
| Guest Blog Outreach | 3 | 4 | 5 | 8 |
| Premium PR Distribution NEW | 1 | 1 | 2 | 2 |
| Competitor Link Building | - | |||
| Broken Link Building | - | - | ||
| Podcast Distribution | - | |||
| Social Media Marketing (Per month) | ||||
| Facebook Page Setup | ||||
| X (Formerly Twitter) Account Creation | ||||
| Unique Social Media Posting NEW | 4 | 6 | 6 | 8 |
| Facebook Ads Management NEW | Optional add-on | Optional add-on | Optional add-on | Optional add-on |
| Pinterest Creation + Optimization NEW | - | |||
| Custom Pinboards + Pin images NEW | - | 2 | 2 | 3 |
| Video Marketing (Per month) | ||||
| Voiceover Video Creation + Distribution | - | - | 1 | 1 |
| Youtube Channel Creation NEW | ||||
| Video / PPT Creation + Distribution NEW | 1 | 1 | 2 | 3 |
| Monthly Reporting | ||||
| Search Engine Rank Report | ||||
| SEO Reports | ||||
| Google Analytics Analysis Report | ||||
| Activity Report | ||||
| Monthly Action Plan | ||||
| AI visibility reporting | - | Monthly | Monthly | Monthly |
| Customer Support | ||||
| Email/Chat/Online | ||||
| 24/7 Live Project Tracking | ||||
WHY PAGETRAFFIC
Why choose PageTraffic
for finance SEO?
You should be able to ask what your SEO team is doing and get a clear answer. We combine the research, content and technical work with regular conversations about your campaign.
Meet PageTrafficSearch experience since 2002
Our researchers, technical specialists and writers work together on your campaign. Your account manager keeps the priorities, approvals and reporting moving.
A process built around your business
We begin with the services you want to grow and the customers you want to reach. That brief shapes the research and the monthly work.
Room for your review process
Financial content needs input from the people who know the products and requirements. We build your review and approval steps into the publishing plan.
Published work you can examine
Explore our case studies, client feedback and agency experience before choosing your SEO partner.
Research that informs decisions
We use audits, search data and analytics to decide where to focus. Reporting explains those decisions in the context of your campaign.
A team you can speak to
Discuss progress, ask questions and review the next priorities with your account manager, with campaign activity available in Digital Agency Dashboard.
DIGITAL AGENCY DASHBOARD
Track your SEO campaign
in one dashboard.
Compare rankings with your starting point, follow backlink activity and review page-level organic performance. Digital Agency Dashboard gives your team a place to follow the campaign between conversations.
Monthly reports explain the work completed and the next priorities. Silver, Gold and Platinum also include AI visibility reporting.
Schedule a Dashboard DemoWebsite and keyword performance
Campaign activity and progress
Monthly reports and priorities
AI visibility with AI plans
Most financial services companies use only PPC. What are the benefits of using SEO?
+
SEO is the key to any digital marketing strategy. It helps build stable, lasting organic traffic for your company, while PPC advertising has some drawbacks--at least in specific financial sectors! For example, the average cost-per-click for the search term "financial planning" is $20.00, with a CTR of only 7%. As you can see, pay-per-click advertising is expensive, and most traffic still doesn't click on paid ads. But having a position in organic search results for SEO helps build your company's SERPs, which reduces costs along with it!
What are the benefits of SEO for Banking & FinTech?
+
Search engine optimization is a vital part of marketing and growth strategy for B2B and B2C brands operating in finance. It helps you reach more potential customers with organic searches.
The benefits don't stop there: increased traffic from organically-driven visitors means better-qualified leads, higher conversion rates, and increased user engagement.
How is the ROI of an SEO investment calculated?
+
The more traffic we get, the better! When you have over 50K visitors per month on your website and see an increase in organic search engine rankings; it's amazing what a difference that can make. Beyond this not only does every penny spent equals more ROI but also cuts down expenses related to outsource PPC campaigns too!
Why is SEO important for financial services?
+
More and more people are using search engines when looking for financial services. Thus, it becomes vital for all financial services providers to leverage the power of internet to reach out to potential customers who are already looking for your services.
Is backlinking important for financial services? Does it increase website traffic?
+
Yes, backlinking is absoultely essential when it comes to boosting the organic traffic. A strong backlink profile that consists of relevant and authoritative links is a sure shot way of ranking in top of the search results.
How many people from PageTraffic will be there on my team?
+
Your website is in great hands. You'll have an on-page SEO specialist, an off-page specialist and a professional writer along with the Project Manager. The Project Manager will keep you updated every step along the way through our proprietary project management system.
Why should I choose PageTraffic for my website SEO?
+
At PageTraffic, we have dedicated a team of SEO experts specialize in finance industry. This expertise has been built with 20 years of experience in the field of SEO, and having helped Financial websites across the globe rank in top of the search engines.
What does your free SEO finance audit tell me about my website?
+
Our website audit is a comprehensive report on your website's usability, mobile friendliness, load speed and other factors, along with vital on-page factors like unique content, page title and meta descriptions. It also provides insights into how well-suited keywords are to target compared with competitors' sites regarding their content strategy and information such as traffic levels.
INSIGHTS FROM OUR TEAM
The PageTraffic Blog
SEO INSIGHTS
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SEO Silos: Guide to Make a Silo Website Architecture
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SEO INSIGHTS
Is SEO A Scam: 13 SEO Scam Tactics You Should Lookout For!
Read articleLET'S TALK ABOUT YOUR MARKET
Discuss your finance
SEO campaign.
Tell us about your services, website and priority markets. We will review your search presence and recommend a campaign with clear deliverables.
Call 800-718-7603Get Your Growth Plan
Share your business details on our contact page. Our team will get in touch to discuss the right scope for your finance or insurance business.
Discuss My Business