THE CHALLENGE
What needed to change
DIY shutter searches favored installers and large retailers. Measuring and fitting questions had little coverage on the store site.
THE WORK
How the campaign responded
- Developed product pages by material and room
- Published measuring and installation guidance
- Added buying-question answers and calculator pages
THE RESULT
Measured campaign results
Total Google Search clicks rose from 4,040 to 6,370. Four tracked shutter queries rose from 60 to 723 clicks; they are a subset of the campaign.
Four tracked shutter queries: 60 → 723 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +58% headline is calculated from the deck totals. Clicks are not unique shoppers or orders.
Source: PageTraffic presentation supplied for this design review, 14-Ecommerce-Window-Shutters.pptx. Publication rights to be confirmed.