THE CHALLENGE
What needed to change
Earlier spam practices coincided with a steep search decline, leaving the business heavily reliant on paid traffic.
THE WORK
How the campaign responded
- Audited and cleaned up spam-related issues
- Made product pages easier to crawl
- Rebuilt relevant links and expanded the target keyword set
THE RESULT
Measured campaign results
The presentation reports a return to natural first-page listings and approximately 60% more website traffic by April 2025 versus July 2024.
Natural first-page listings regained
MEASUREMENT NOTES
How to read these results
The traffic gain is read from the campaign chart and rounded, not an independently verified analytics export. International shipping was a later business outcome and is not attributed to SEO here.
Source: PageTraffic presentation supplied for this design review, 26-Stamps-Seals-SEO.pptx. Publication rights to be confirmed.