THE CHALLENGE
What needed to change
Homeowners searching for repairs across the towns served found chains and directories first. Many service areas lacked dedicated pages.
THE WORK
How the campaign responded
- Created pages for core services and towns
- Maintained the Google Business Profile and listings
- Added relevant local articles and helpful repair content
THE RESULT
Measured campaign results
Non-brand Google Search clicks rose from 412 to 1,690, while repair-search clicks rose from 96 to 509.
Repair-search clicks: 96 → 509
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. Non-brand excludes the business name. Seasonal AC demand may affect the compared periods; clicks are not confirmed jobs.
Source: PageTraffic presentation supplied for this design review, 06-Riverside-HVAC.pptx. Publication rights to be confirmed.