THE CHALLENGE
What needed to change
Shoppers looking for replacement pumps found marketplaces first, while the store had little guidance on flow rate and head height.
THE WORK
How the campaign responded
- Built a pump finder around key sizing questions
- Improved replacement and product pages
- Published troubleshooting guidance for common faults
THE RESULT
Measured campaign results
Total Google Search clicks rose from 4,870 to 7,610. Four tracked pump queries rose from 53 to 651 clicks; those queries are a subset of the overall total.
Four tracked pump queries: 53 → 651 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +56% headline is calculated from the deck’s 4,870 and 7,610 totals. Clicks are not unique shoppers or sales.
Source: PageTraffic presentation supplied for this design review, 22-Ecommerce-Pond-Pumps.pptx. Publication rights to be confirmed.