THE CHALLENGE
What needed to change
Large health retailers dominated category searches. The site explained its product range in too few places.
THE WORK
How the campaign responded
- Created pages for distinct product use cases
- Improved product details and structured data
- Published comparison and sourcing guidance
THE RESULT
Measured campaign results
Total Google Search clicks rose from 7,680 to 11,330. Four tracked queries rose from 70 to 836 clicks; they are a subset of total traffic.
Four tracked product queries: 70 → 836 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +48% headline is calculated from the deck totals. This preview makes no treatment-effectiveness claim; specialist review is needed before public publication.
Source: PageTraffic presentation supplied for this design review, 16-Ecommerce-Pain-Relief-Patches.pptx. Publication rights to be confirmed.