THE CHALLENGE
What needed to change
Product searches favored pharmacies and marketplaces, while the brand site gave limited detail on use cases and safety.
THE WORK
How the campaign responded
- Built product pages for distinct use cases
- Improved product information and structured data
- Added application and safety guidance
THE RESULT
Measured campaign results
Total Google Search clicks rose from 5,720 to 8,910. Four tracked queries rose from 76 to 860 clicks; they are a subset of total traffic.
Four tracked product queries: 76 → 860 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +56% headline is calculated from the deck totals. No product efficacy or safety claim is made here; specialist review is needed before public publication.
Source: PageTraffic presentation supplied for this design review, 15-Ecommerce-Numbing-Cream.pptx. Publication rights to be confirmed.