THE CHALLENGE
What needed to change
Clinic buyers found overseas marketplaces first. Product pages listed specifications without enough choosing guidance.
THE WORK
How the campaign responded
- Built categories around clinic and treatment needs
- Expanded product specifications and warranty information
- Published guides for new clinics and delivery details
THE RESULT
Measured campaign results
Total Google Search clicks rose from 3,720 to 5,930. Four tracked furniture queries rose from 46 to 563 clicks; they are a subset of total traffic.
Four tracked furniture queries: 46 → 563 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +59% headline is calculated from the deck totals. Clicks are not unique buyers or orders. Client market needs confirmation.
Source: PageTraffic presentation supplied for this design review, 23-Ecommerce-Medical-Furniture.pptx. Publication rights to be confirmed.