THE CHALLENGE
What needed to change
Shoppers researching Egyptian cotton sheets and thread counts found big-box retailers first. Category and product pages gave them little comparison detail.
THE WORK
How the campaign responded
- Built category pages around fabric and thread count
- Improved product information and structured data
- Published fabric comparison, sizing and care guidance
THE RESULT
Measured campaign results
Total Google Search clicks rose from 6,740 to 10,260 across the compared three-month periods. Four tracked bedding queries rose from 83 to 947 clicks; those queries are a subset of the overall campaign.
Four tracked bedding queries: 83 → 947 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +52% headline is calculated from the deck’s 6,740 and 10,260 totals. Clicks are not unique shoppers or sales. The deck also contains a separate fixed-prompt AI visibility sample.
Source: PageTraffic presentation supplied for this design review, 12-Ecommerce-Luxury-Linens.pptx. Publication rights to be confirmed.