THE CHALLENGE
What needed to change
People searching for AC repair in Houston found larger competitors first. Nearby service areas had thin pages or no dedicated page.
THE WORK
How the campaign responded
- Built service and nearby-area pages
- Kept the Google Business Profile active
- Improved local listings and supporting content
THE RESULT
Measured campaign results
Non-brand Google Search clicks rose from 318 to 1,146 across the compared three-month periods. Calls made by tapping the Google Business Profile call button rose from 124 to 260.
Google Business Profile call taps: 124 → 260
MEASUREMENT NOTES
How to read these results
Google Search Console and Google Business Profile. Non-brand means searches without the company name. Clicks are not unique customers; call taps are not confirmed conversations.
Source: PageTraffic presentation supplied for this design review, 01-Houston-HVAC.pptx. Publication rights to be confirmed.