THE CHALLENGE
What needed to change
Large supplement chains and marketplaces dominated ingredient searches, while the store had thin ingredient and sourcing information.
THE WORK
How the campaign responded
- Expanded ingredient and sourcing pages
- Improved product data and structured data
- Published guides and certification information
THE RESULT
Measured campaign results
Total Google Search clicks rose from 9,740 to 13,970. Four tracked ingredient queries rose from 94 to 1,046 clicks; they are a subset of total traffic.
Four tracked ingredient queries: 94 → 1,046 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +43% headline is calculated from the deck totals. This preview makes no health-benefit claim; specialist review is needed before public publication.
Source: PageTraffic presentation supplied for this design review, 17-Ecommerce-Health-Supplements.pptx. Publication rights to be confirmed.