THE CHALLENGE
What needed to change
National jewelers dominated ring searches. Buying education lived in PDFs that searchers could not easily discover.
THE WORK
How the campaign responded
- Organized category pages by shape and style
- Published diamond buying guides as web pages
- Clarified product information and custom-ring options
THE RESULT
Measured campaign results
Total Google Search clicks rose from 8,990 to 13,570. Four tracked ring queries rose from 62 to 767 clicks; they are a subset of the campaign.
Four tracked ring queries: 62 → 767 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +51% headline is calculated from the deck totals. Clicks are not unique shoppers or sales.
Source: PageTraffic presentation supplied for this design review, 18-Ecommerce-Diamond-Jewelry.pptx. Publication rights to be confirmed.