THE CHALLENGE
What needed to change
The practice was easy to find by name, but two locations sat on page two for searches in their own towns.
THE WORK
How the campaign responded
- Created a page for each location and key treatment
- Maintained location-specific Google Business Profiles
- Aligned local listings and supporting content
THE RESULT
Measured campaign results
Non-brand Google Search clicks rose from 373 to 1,465. Clicks from treatment-related searches rose from 64 to 318.
Treatment-search clicks: 64 → 318
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. Non-brand excludes the practice name. Clicks are not unique patients; rankings vary by location and time.
Source: PageTraffic presentation supplied for this design review, 07-Dental-Practice.pptx. Publication rights to be confirmed.